"Art has the power to transform, to illuminate, to educate, inspire and motivate. Art has the power to CHANGE."
- Harvey FIERSTEIN, Pratt '73
Throughout his life, Glenn’s gift, his Creative Superpower, manifested the real-world impact of these words. His strengths were his authenticity and recognition of real human emotions. Seeing anything Thru Glenn’s Lens made it mean even more!
From prestigious Pratt Institute ('68) to accolades at Madison Avenue's renowned Ogilvy & Mather, to his own agency, Glenn brought positive CHANGE to whatever he touched with his creativity. By tapping into REAL human emotions, REAL reasons why people felt and did what they did, his professional ad campaigns, plus personal paintings, drawings, and especially photography, inspired emotional and behavioral CHANGE!
His fierce independence and intolerance for limitations led him to create his own successful company, GW Hoffman Marketing, in CT, bringing awarding winning business results to some of the biggest brands nationwide, for over 35 years.
Glenn’s Bold Creative Style
Glenn will be forever known not just for his talent, but for his ability to respectfully challenge “the rules” for consistently better results. He was, without question, a CREATIVE CHANGE AGENT!
He changed Promotional Marketing in the halls of every place he worked. He changed consumer behaviors. And he changed people’s beliefs and feelings as they witnessed his process unfold.
You simply did NOT tell Glenn “It’s not done that way.” His emotion-based approach would prove you wrong time and time again. So, people loved working alongside him as both his clients and as his business partners, seeing his brilliance shine and learning from it.
Some of us are still learning from him.
He gave so much to so many throughout his life — careers, camaraderie, and fun — and taught us all with such humor, humility and style... Let’s just say, Glenn was not someone easily replaced or forgotten.
He was undeniably one of a kind.
Continuing the Legacy
As a fitting way to honor Glenn’s legacy, we want to CELEBRATE his emotion-based approach and LIFE OF creative impact to foster other young talents who are also uniquely gifted in the Visual Arts. It’s a vocation sorely IN NEED OF SUPPORT TODAY.
It’s via Thru Glenn’s Lens and YOUR SUPPORT that we can make this happen. 100% of all profits from the shop, plus
all direct donations, will be dedicated to our mission of awarding the Glenn W. Hoffman Innovation & Creativity Visual Arts Scholarship to help tomorrow’s aspiring creative talents. And to create positive CHANGE in those students’ lives.
Because what a sad place tomorrow would be without their creativity.