"Art has the power to transform, to illuminate, to educate, inspire and motivate. Art has the power to CHANGE."
- Harvey FIERSTEIN, Pratt '73
Throughout his life, Glenn’s gift, his Creative Superpower, manifested the real-world impact of these words. His “lens” was so much more than just his camera – it was the entire way he approached creativity, and LIVING. Seeing anything Thru Glenn’s Lens made it mean even more!
From prestigious Pratt Institute ('68) to accolades at Madison Avenue's renowned Ogilvy & Mather, to his own agency, Glenn W. Hoffman brought positive CHANGE to whatever he touched with his creativity. By tapping into pure human emotions, his professional ad campaigns, plus personal paintings, drawings, and especially photography, created emotional and behavioral CHANGE! His fierce independence and intolerance for limitations led him to create his own successful company, GW Hoffman Marketing, in Darien CT, bringing awarding-winning business results to some of the biggest brands nationwide, for over 35 years.
Glenn’s Bold Creative Style
For sure, he’ll be forever known not just for his talent, but for his ability to respectfully challenge “the rules” for consistently better results. He was for sure, a CREATIVE CHANGE AGENT! He changed Promotional Marketing in the halls of every place he worked. He changed consumer purchase behaviors. And he changed people’s beliefs and feelings as they witnessed his process unfold.
You simply did NOT tell Glenn “It’s not done that way.” His emotion-based approach would prove you wrong time and time again. So, people loved working alongside him as both his clients and as his business partners, seeing his brilliance shine and learning from it. Some of us are still learning from him.
He gave so much to so many throughout his life — careers, camaraderie, and fun — and taught us all with such humor, humility and style… Let’s just say, Glenn was not someone easily replaced or forgotten.
He was undeniably one of a kind.
Continuing the Legacy
As a fitting way to celebrate Glenn’s legacy, we want to tap his into his emotion-based approach and talent to help other young talents who are also uniquely gifted in the Visual Arts. It’s a vocation sorely IN NEED OF SUPPORT TODAY.
It’s via Thru Glenn’s Lens and YOUR SUPPORT that we can make this happen. 100% of all profits from the shop, plus all direct donations, will be dedicated to the mission of Thru Glenn’s Lens and to awarding the Glenn W. Hoffman Innovation & Creativity Visual Arts Scholarship to help foster tomorrow’s aspiring creative talents. And creating positive CHANGE in those students’ lives.